HEADING WEST WHERE DREAMS ARE WORN.
The journey west is more than a path—it’s a calling, an open road where dust meets dreams, and the horizon whispers of possibilities untamed. Where mountain air softens into desert wind and the glow of the Pacific waits beyond the dusk.
Lucky Cowboy is born from that spirit, where every hat tells a story of rugged landscapes, open roads, and star-scattered skies. Each creation is a tribute to individuality, shaped by hand with tools that echo the craftsmanship of a bygone era. But it’s not just about the materials, it’s about the becoming. The quiet moments when the world feels wide open, the courage it takes to follow your dreams, and the magic found in the unexpected. Because when your dreams are bigger than the sky, you have to chase them.
Bespoke Hat Studio in Laguna Beach.
For dreamers, by dreamers. Where hats hold your story and fortune favors the fearless. For those chasing horizons, wandering the open road & shaping their journey with every step.
Shop All Things Lucky
Meet the Lucky Trucker II. From Laguna, With Love.
A new take on an everyday classic. The Lucky Trucker II is built for sun-faded afternoons, coastal highways, and wherever the road leads next. Featuring custom embroidered Lucky Cowboy artwork, a structured high-crown silhouette, and a breathable mesh back, it blends vintage character with all-day comfort.
Finished with a classic rope detail and adjustable snapback closure, it’s designed to be worn often and broken in beautifully over time.
Details
• Structured high-crown trucker silhouette
• Custom embroidered Lucky Cowboy artwork
• Breathable mesh back
• Vintage-inspired rope detail
• Adjustable snapback closure
• One size fits most adults
Available Colors
• Tan
• Olive
• Brown
Hand-finished in California and made for the road ahead.
The Highway Hoodie
Where does the road lead if you're brave enough to follow it? To open highways. Horizons full of possibility. To turns you planned and the ones you didn't. The kind of journey that changes you somewhere along the way.
Call Me When You Get to California.
Crafted locally in Los Angeles from heavyweight cotton and finished with a specialty wash, The Highway Hoodie is relaxed, lived-in, and designed to feel like it's been with you for years. Ground edges, subtle fading, and a naturally worn finish give every piece its own character from the very first wear.
Made to be worn often.
Broken in beautifully.
Collected along the way.
Subtle variations in color, texture, fading, stitching, and finish are part of its character—and a reflection of the human hands that made it.
For the road ahead and the luck you find along the way.
Details
Crafted locally in Los Angeles, California
Heavyweight 11 oz fleece
100% cotton face
Relaxed fit
Full zip closure
Hooded
Specialty garment wash
Ground edge detailing
Original Lucky Cowboy artwork
Signature Lucky Cowboy woven neck label
Available in Faded Indigo
Sizing & Fit
Relaxed fit
Full zip hoodie
★ One Star (S/M): 24" body length • 25" chest • 21.5" shoulder width
★★ Two Star (M/L): 24.5" body length • 26" chest • 22.5" shoulder width
Measurements are taken with the garment laid flat
Slight variations in size are natural and reflect the handcrafted finishing process
Care
Machine wash cold, inside out with like colors. Tumble dry low or hang dry for best results. Do not bleach.
Due to the specialty garment-dye process, each piece will naturally vary in color and continue to soften and fade over time. These subtle differences are intentional and part of what makes every Highway Hoodie one of a kind.
The Tour Tee
A nod to the spirit of the late '70s—open highways, California sunshine, rock & roll and the freedom to wander wherever the next exit leads.
Crafted locally in Los Angeles from heavyweight cotton and finished with a specialty vintage wash, The Tour Tee is relaxed, cropped, and designed to feel like it's been with you for years. Ground edges, lived-in texture, and subtle fading give each piece its own character from the very first wear.
Made to be worn often.
Broken in beautifully.
Collected along the way.
Subtle variations in color, texture, fading, stitching, and finish are part of its character—and a reflection of the human hands that made it.
Details
Crafted locally in Los Angeles, California
100% heavyweight cotton (7 oz)
Relaxed cropped fit
Dropped shoulders
Crew neckline
Specialty garment wash with lived-in finish
Ground edge detailing
Original Lucky Cowboy screen print
Signature Lucky Cowboy woven neck label
Available in Faded Indigo and Vintage Black
Sizing & Fit
Relaxed cropped fit with dropped shoulders
★ One Star (S/M): 24" body length • 22" chest • 22" shoulder width
★★ Two Star (M/L): 25" body length • 24" chest • 23" shoulder width
Measurements are taken with the garment laid flat
Slight variations in size are natural and reflect the handcrafted finishing process
Care
Machine wash cold, inside out with like colors. Tumble dry low or hang dry for best results. Do not bleach.
Due to the specialty garment-dye process, each piece will naturally vary in color and continue to soften and fade over time. These subtle differences are intentional and part of what makes every Tour Tee one of a kind.
The Nomad
Handwoven in Ecuador from genuine toquilla straw, The Nomad carries a weaving tradition passed down through generations. Though known throughout the world as a Panama hat, each piece begins its journey in Ecuador, where artisans transform the fibers of the toquilla palm into remarkably lightweight and durable straw.
Featuring a bold silhouette with a dramatic 4.5” front crown dip, a 5.5” crown height, and a 3.25” brim, The Nomad is designed to accompany you from desert roads to coastal afternoons and everywhere in between.
Available in two signature hues:
Salt
A sun-bleached ivory inspired by driftwood, sea spray, and long days along the Pacific.
Sol
A warm honey-caramel tone reminiscent of golden hour, desert canyons, and the last light before sunset.
Each hat is handwoven by skilled Ecuadorian artisans using techniques that have been preserved for centuries and recognized by UNESCO as part of the world’s Intangible Cultural Heritage. Lightweight, breathable, and naturally beautiful, The Nomad also offers UPF 50+ sun protection for the road ahead.
Finished by hand in our Laguna Beach studio.
Details
Genuine handwoven Ecuadorian toquilla straw
UPF 50+ sun protection
5.5” crown height
4.5” front crown dip
3.25” brim
Lightweight and breathable
Internal adjustable fit system
Finding Your Fit
The Nomad is offered in three sizes and features an internal adjustable fit system, allowing for a more customized fit when needed.
Small — 53–55 cm
Medium — 56–58 cm
Large — 59–60 cm
To determine your size, measure around your head where your hat naturally rests—just above the ears and across the forehead. If you’re between sizes, we generally recommend sizing up. The interior adjustment system allows the hat to be comfortably reduced for a more secure fit.
Care
To preserve the beauty and shape of your hat, avoid prolonged exposure to moisture and store it in a cool, dry place when not in use. If needed, gently clean with a soft brush or damp cloth. Natural variations in color and weave are part of the character of each handwoven piece.
Handwoven in Ecuador. Finished slowly in Laguna Beach. Made for the road ahead.
Hand-dyed silk scarves are available as an optional add-on. Measuring 21” x 21”, each scarf is dyed by hand and wind-dried in Northern California, resulting in subtle variations that make every piece unique.
Available in four signature colors: • Desert Bloom • Sagebrush • Indigo Tide • Bougainvillea
Scarves are sold separately and are not included with the hat.
